High-Tech Government Contracting Essay

FedBizOpps, or FBO, is the Federal government’s web site that posts all Federal procurement opportunities over opportunities with a value over $25,000. It can be thought of as the U. S. Government’s proposal central, or better yet, a request for proposal (RFP) central (â€Å"TurboGSA/What is a FedBizOpps/What is FedBizOpps? ,† n. d. , para. 1). Top Three Reasons Why I believe FedBizOpps Will Enhance Opportunities for Minorities The top three reasons why I believe FedBizOpps will enhance opportunities for minorities is FedBizOpps gov (pronounced fed biz opps) provides a sophisticated search engine for finding more than 40,000 immediate RFP opportunities, as well as archived records. It also lists possible future federal contract opportunities. All GSA Schedule solicitations are also listed on FedBizOps which will assist in bidding for current and future contracts. Several training programs are available at the site to teach you the mechanics of using the FBO system (â€Å"TurboGSA/What is a FedBizOpps/What is FedBizOpps? ,† n. d. , para. 1). The Factors the Government Used to Design and Build This Website The factors the government used to design and build this website are global accessibility, ease of usage, and availability. Due to the need for the government to ensure that the world or every person accesses information in this website, the government made the opportunity accessible in the world wide website (instead of intranet). Through this effort by the government, it is possible for all people all over the world to catch up on what the federal government is doing in terms of procurement opportunities. In addition, the government wanted to ensure that the website is easy to use. Because the government had in mind that all people (minority and majority groups) will be using this website, the website was designed with the information posting page as the homepage to make it easy for people to use the website. The website itself is also a search engine for federal business opportunities with a search boxes at the top of the homepage to ensure that people can reach their destination WebPages with ease. The third factor put in mind when designing this website is availability. The website is hosted on secure and reliable servers. This ensures that chances of being offline are minimal, something that makes this website available and reliable at all times (â€Å"FedBizOpps: the shortened form of the federal business opportunities,† n. . ). Three Improvements I Predict That Could Be Applied to the FedBizOpps Website There are three improvements I predict that could be applied to the FedBizOpps website in the future. First, the website needs to be highly optimized in search engines. This will enhance easy access by people who are searching for information regarding federal procurement opportunities even if they have no idea about the FedBizOpps website. This is, in fact, a way of marketing that is cost-effective. Secondly, the website should have an application to display the most recent federal business opportunities at the top of the website. These may be designed to be â€Å"mobile† through the use of â€Å"marquee† HTML tags to ensure they catch the eye of the reader, thus ensuring that people who visit the website get information about the most recent opportunities at first sight. Thirdly, a summary of the information about the website should be included in the homepage. This will enhance visitors get a glimpse of the function of the website. For instance, when one accesses the homepage, it is hard to understand the function of the website before viewing a number of WebPages. This may discourage new visitors who do not understand what the website is all about (â€Å"FedBizOpps: the shortened form of the federal business opportunities,† n. d. ). Three Services Offered By the FedBizOpps Website through the Website Three services offered by the FedBizOpps web site through the website are: government users can post and manage, as well as, award procurement opportunities. This information posted is available for mass readership. On the website, a tab to view opportunities is placed close to the login form making. In addition, information regarding the possibility to view the opportunities without logging in is displayed near the link to motivate visitors to view opportunities. This logged in ensures that the information is easily accessible. However, this may not translate to many views of the opportunities. This may be improved through placing many â€Å"view opportunities† tabs with various classifications such as states, days, type of opportunities and so on. This is a sure way that visitors will be motivated to view only those opportunities that they interested in. In addition, the website offers a platform for vendor and citizens to search, follow-up and retrieve opportunities. Here, one does not need to be logged in to find opportunities making the information available to all. In contrast, the fact that one needs to log in to retrieve opportunities makes it hard for people who cannot register or remember passwords to access this service. Furthermore, the website services as a marketing platform for government approved business opportunities. In this regard, when a business opportunity is posted on this website, it is easy for people to trust it. However, the failure inability of the federal government to allow posting of classifieds makes this service a limited one (â€Å"FedBizOpps: the shortened form of the federal business opportunities,† n. d. ).

Difference Between Black and White

Audrey Edwards propagates her belief that blacks must only marry blacks for the simple reason that whites continue to feel superior to blacks because the latter were their slaves at one time. Apparently, the difference between the whites and the blacks of the United States is deep-rooted – going back to early America where Europeans had brought African slaves. Although slavery was abolished in the centuries to come, the huge socioeconomic difference between the white masters and their black slaves was to remain at the level of the subconscious mind of America.From the subconscious mind to the culture of America – it was effortless for the â€Å"difference† between black and whites to make a transition. In a newspaper report published in the year 1957, the Governor of Arkansas maintained that peace was not possible without racial segregation, that is, without strict adherance to the concept of white privilege, which is defined as â€Å"a special advantage or bene fit of white persons; with reference to divine dispensations, natural advantages, gifts of fortune, genetic endowments, social relations, etc.  (Clark)†Integration was virtually impossible, in other words, and racial tension was expected to rise as a result of the discussions about letting the African Americans and the whites study together in an academic institution (â€Å"Act To Block Integration in Arkansas†). After all, the concept of white privilege entailed that the whites were socially and intellectually superior to the blacks, and therefore could not study with those that were inferior to them. In a racial riot like the one that was expected back in 1957, the African Americans were expected to fight for their self-esteem.The white Americans, on the contrary, were expected to protect their notion of superiority by fighting back. It appears to be a fact that the â€Å"difference† was mainly maintained by the whites as opposed to the blacks. The blacks wer e fighting for equal rights during the Civil Rights Movement of America. In response to the racial abuses they had suffered at the hands of the whites who had considered themselves superior to their slaves of the past; the blacks had to be compensated by means of affirmative action.Affirmative action is defined as a â€Å"policy that gives a preference to individuals based upon their belonging to designated groups who are underrepresented not only in the most desirable occupational classes, but also in school admissions and government contracts. † Those who are underrepresented thus can be referred to as disadvantaged groups, seeing as they do not have a powerful representative voice to speak for their rights.The policy of affirmative action serves as a blessing for the disadvantaged groups for this reason, by not only adding extra points to the credit of the members of disadvantaged groups when performance evaluation is called for, but also by allocating extra funds to recru it such members of the community. Whereas the opponents of affirmative action claim that it is injustice to favor a group just because it is considered â€Å"disadvantaged,† proponents of the policy assert that affirmative action is necessary to right the wrongs of the past with respect to discrimination and/or racism (Boylan).In other words, in the absence of affirmative action, discrimination and/or racism may very well continue in almost any if not all spheres of life. The â€Å"difference† between whites and blacks has definitely seeped into the culture of America from its subconscious mind where the history of the nation is stored. If the whites of America had not used the services of black slaves in the past, there would have been no question of white privilege, and America would not have found it useful to combat racism with affirmative action.In actuality, white privilege translates into obvious racism, which is a belief system claiming that individuals can be superior to others solely on the basis of race. The theory of racism has led to much violence and genocide in the world. It was racism that led the Nazis to slaughter the Jews simply by believing that the latter were inferior. The theory of racism seems to have been applied everywhere in the world, even though universal values inform us that people who are superior are only those who do good in this world.Would universal values, therefore, be able to end the â€Å"difference†? The answer appears to be Yes. Even so, the collective memory of America will not be eradicated, and nobody can force the whites, in particular, to forget that the blacks were their slaves in the past. The â€Å"difference† is expected to be maintained at some level. Finally, it is worthy of note that without the great socioeconomic divide between the blacks and the whites in America’s early memories, there would have been no conflict whatsoever.

Classifying Terrain for Ground Vehicles Essay Example | Topics and Well Written Essays - 1500 words

Classifying Terrain for Ground Vehicles - Essay Example However the technique is always inefficient when visibility is interfered due to climatic conditions. The reaction based classification is dependent on the sensor measurement like wheel sinkage, vehicle vibrations, and wheel slip (Garratt and Chahl, 2011). However, some of the interactions of vehicle terrain like the wheel sinkage and slip is not easy to measure accurately. Therefore, the reaction based terrain in normally performed with the help vehicle vibrations. This is because they are easy to measure with the help of accelerometers and inertial sensors. An unmanned vehicle ought to have a complete understanding of the features and the terrain around it in order to be able to navigate multifarious environmental safety (Brooks and Iagnemma, 2010). In other cases, the terrain can only be understood when speed and optimality is sacrificed. This chapter is a literature review that will utilize the measured acceleration values in the vertical direction of the vehicles to classify the terrain traversed. The literature review will be divided into a number of parts discussing wheel sinkage methods, vision based methods and different vibration methods aimed at classifying the data. Terrain classification for ground vehicles are normally categorized as reaction based methods, vision based method, and combination of a reaction and vision based methods. The reaction and vision based approaches are quite analogous to the recognition of human drivers of a terrain in respect to what can be seen and felt through the reaction of the vehicle during the terrain traversal. Vision-based terrain is performed with the help of laser range finders and cameras. To illustrate the various terrain signatures that arise from the various terrain processes, 100 terrain profiles from asphalt, gravel, grass, and sand were researched with the help of

What lessons could the Tsars government have learnt from 1891-1892 but Essay

What lessons could the Tsars government have learnt from 1891-1892 but have not - Essay Example The 1891-1892 crises brought a number of issues to the attention of Tsars government. On the same note, the crisis was full of lessons that the government learnt by the time the famine issue was alleviated. To start with, the government acknowledged that the society was facing a critical problem that directly affected the peasant. In this regard, the government became conscious that it had a critical role to play in addressing public welfare concerns. The Tsars government realized that public efforts that would address social, economic, and political needs in the society could not be one-man’s job. Cooperation and collaboration was essential in the process of ensuring that all the underlying issues in the context of the famine were addressed. Over and above this, no one was immune to the famine crisis. While the peasants suffered from hunger and lack of enough supplies, the government was being deprived of its due taxes that the peasants paid. The 1891-1892 famine crises were consequential in nature. In other words, one thing led to another; from lack of adequate grains to the emergence of diseases. In this respect, the government had to rethink its leadership and strategies. However, the issue of power and authority redistribution was still critical due to the fact the Tsars government possessed the ultimate power and authority over the peasants. This challenged the implementation of social changes even after the government had learnt the aforementioned lessons. On the other hand, the famine that hit Russia between 1891and 1892 was not necessarily a way for the government to learn all it needed to. Even after the famine problem was solved, the government was still lacking in terms of possible lessons that it could have learnt from the 1891-1892 problem. Concentration of power and authority was still eminent, a situation that it made it harder

Assignment- Drowning in a Sea of Information Essay

Assignment- Drowning in a Sea of Information - Essay Example computers. While information overload is certainly a reality, artificial intelligence and other mechanisms which allow the sorting and prioritization of information can help in reducing this burden. In essence, the problem is to develop such systems which are as intelligent or perhaps more intelligent than human beings. The business side of the problem of information overload can be handled through data mining and the application of relevance which allow companies and business professional to decide which information is important and which is not. At the present time in the field of artificial intelligence, it is reasonable to say that while some AI systems mimic human intelligence, there is no system in the world which surpasses a human in all aspects of thought, intelligence or even social interaction. However, it is also plausible to say that the rate of development of current machines means that at some point the future, there will certainly be a time when AI based systems become more intelligent than the humans who created them in the first place. Kurzweil’s The Age of Spiritual Machines (1999) presents a very detailed look at the future of artificial intelligence in terms of where they are going and what can be expected of them in coming decades. He focuses on machine intelligence and shows that the evolution of machines has taken a similar path to the evolution of biological creatures but at a much more accelerated pace. Kurzweil describes how computational and processing power has grown exponentially in the past and records were broken as expectations were shattered. For instance, it was once thought that no computer would ever be able to beat a grand master champion at chess but the best human player in the world has been defeated by a computer specifically created for that purpose. For machines which are specifically created to handle

WHAT COULD FAR-RIGHT PARTIES DO TO IMPROVE THEIR POLITICAL Essay

WHAT COULD FAR-RIGHT PARTIES DO TO IMPROVE THEIR POLITICAL FORTUNESWHAT ARE THE PROBLEMS THEY FACE AND HOW COULD THEY SEEK TO OVERCOME THEM - Essay Example It is only in the 1990s that Far-Right entered a new millennium of political stability where they could face the challenges of their opponent groups, but still the success of the Far-Right is too ahead of them. We found most comparisons of today’s right-wing extremism with interwar fascist movements and Nazism rather wanting, and emphasised instead the diversity of contemporary manifestations, cultural and social trends, movements, skinheads and radical right parties. (Ware, 1996, p. 170) Instead of the old right-wing causes of 50-75 years ago-even of 30 years ago-a whole range of new confrontations, social problems and issues now appear to trigger responses on the radical right. There are new elements that are often hardly susceptible to the strong-arm solutions of yesteryear. Many of the new problems, in fact, may have no solutions at all, or at least few governmental ones that would not place democracy itself at risk. (Maerkl & Weinberg, 2003, p. 23) Among the most important European political parties based upon conducting racist activities is the BNP (British National Party). (Race Equality Digest, March 2006) Europe’s extremist Right Wing parties after formation of groups within the EU, have come up with a new political group called Identity, Tradition and Sovereignty (ITS). (Spiegel, 2007) Composed of 23 nationalist members, ITS is defined in context with its anti-immigration and anti-EU Constitution policies. Might be this time the racist parties of EU have come up with some solid ground to overcome the barriers that are created by other opponent groups of ‘Race Equality’, but this time parties like BNP must have this fact in mind that the younger generation is heading towards the thresholds of literacy, awareness and ‘racial equality’. In order to influence today’s youth, there is a need of effective leadership, which instead of creating differences directly must develop and diffuse r acial and ethnic

Thorntons plc Essay Example | Topics and Well Written Essays - 3000 words

Thorntons plc - Essay Example The stores offer premium and hand-crafted boxed chocolates, hampers, gift boxes, corporate gifts, and seasonal candies. Some of the Thornton shops double as cafes where patrons can get coffee, pastries, and sandwiches. The company sells sweets through its catalog and via its Web site, as well as through retailers. In addition, the company operates coffee shops under the name Caf Thorntons. Thorntons, a UK chain of chocolatiers, has implemented G.O.L.D., a suite of retail management software from Aldata, a leading provider of software solutions for the global retail industry, to support its business growth and forward strategy. In 1911, Joseph William Thornton opened the first Thorntons shop in Sheffield, England. Nearly 100 years later Thorntons plc now has an annual turnover of more than 160million, over 350 own shops and over 200 Franchises. The product ranges now include Ice Cream, Cakes, Biscuits, Chilled Chocolates as well as the more traditional Fudge, Toffee and Chocolates. Historically a manufacturer, Thorntons had built up its business based around production rather retailing. Stores were a later development, during the eighties, and existing systems were developed rather than revamped. Jim McLauchlan, Thorntons Program Manager, explains, "Our ordering ... A selection of Thorntons stores also includes an in-store Caf. The company produces Thorntons-branded products for many retailers including Tesco, and also makes selected own-brand products for Marks & Spencer and Boots. Historically a manufacturer, Thorntons had built up its business based around production rather retailing. Stores were a later development, during the eighties, and existing systems were developed rather than revamped. Thorntons' existing IT infrastructure had therefore been built up over many years and comprised a variety of systems with limited integration between them. Jim McLauchlan, Thorntons Program Manager, explains, "Our ordering system was over 20 years old and had been heavily customized over this time without full supporting documentation, so it became almost impossible to make further modifications. In addition to this, we had a number of unsupported platforms that gave unwanted risk. The third factor was that these systems no longer supported our future strategy. Replenishment was handled manually and was based not on store demand- more on the 'knowledge' of the store manager. Orders were actually phoned through from the stores to a Thorntons telesales team. As a result, Thorntons was unable to react quickly enough, to adjust production to match demand in the stores. For a business that is effectively a fashion retailer, needing to monitor, match and predict trends, the systems gap required urgent attention. Solution Thorntons did not hurry to make a decision, because most vendors it considered did not have systems specifically for a business that was retail, franchise, commercial and manufacturing. The company is currently vertically integrated and has developed different systems to cope with the

US Intel Community Essay Example | Topics and Well Written Essays - 1000 words

US Intel Community - Essay Example The great thing about this agreement is that there is a common face to it and is apparently diplomatic and open addressing on alien nations1. But there is as well a dark and covert side and although they allegedly are not appropriated to operate domestically, they do act domestically through the big private institutions - enforcing the policies of the UN Organizations. Understanding that explains how UN policies are interconnected and enforced in the United States. From the start of this nation history, there have been two sects - Internationalists and Nationalists. The Nationalists were our Founders. The Internationalists were the Tories - oppositions of independence. Traditionally, the military have been accountable for interior security and homeland defense. The National Security Act of 1947 regrouped the leadership of the armed forces following Second World War, validating a Defense Department (DOD) with a Secretary of Defense (SECDEF) that content directly to the Commander-in-Chief. As we now acknowledge, the NSC was not arranging a great job aligning all the facets of Office of Homeland Security2. For instance, border security was addressed in a split way by a number of agencies. Intelligence was not being effectively shared. To start with, from ethical point of view, the National Security Act of 1947is an act that governs all partaking office with origins and roots from the US governance. Taking the account that United nation is excluded from the provision of United states intelligence information is unethical on account that the organization has rights as far as the laws is of concern. The organization has been of help in identification of individuals disputes and always alerted the States on any prevailing measures needs to be taken just on time. 2. How would you define "morally intolerable" and "morally acceptable" from an intelligence operation perspective concerning national security? Is torture of terrorists or enemy

Puritan Ideology and the American Society Essay

Puritan Ideology and the American Society - Essay Example Theoretically, the Puritans gave primary importance to purity or keeping themselves away from sinful way of life. They not only practiced moral values and holy acts by themselves but also intended to bring others to the same path. They proposed to encounter several difficulties and thorns throughout their way to salvation. The Puritans strived to proclaim a ‘True God’ to everyone even in hardest moments of persecution and exile. Undoubtedly, Puritans could influence the American society so significantly that it brought considerable level of reformation not only in faith and practice but also in every sphere of social life. Puritans confronted numerous difficulties in the new land. First of all, the challenge of getting accustomed with environmental change was beyond imagination. Sudden climatic change had adverse effects on their survival as such changes were quite unfamiliar to them. For instance, due to the climatic changes many became the victims of various deadly diseases. Hence, the new land brought many hurdles against their missionary practices as well. Another major problem faced by the Puritans was nothing but interacting with the natives who had been following some extreme ideologies about spirituality. Moreover, the diverse tribes of the American society revolted against the Puritans and totally opposed their views, ideas and activities. According Miller (as qtd in Fischer), the voluntary following of scripture and meaningful obedience were the fundamental practices of the Puritans. Ultimately, this in turn caused a bit chaos in the state, making the lives of the Puritans uneasy and pathetic . However, they never abandoned their mission of preaching true God to the ignorant. Even today America has a sense of mission in all global issues, and this is one of the major influences of the Puritan thought. To illustrate, the community of Puritans had long cherished and well rationalized goal of spreading the gospel. Bradford said that the puritans considered themselves as chosen ones. â€Å"They believed themselves to be God’s â€Å"divinely chosen† people† and also it is well described that the focus of the puritans was individual’s personal religious experience trough purification of self and society† (as qtd in Carbone). They could not comprehend the ideology of the Church of England and hence they also strongly condemned certain religious practices and doctrines. Taking the human race to divinity was the primary goal of the community. More significantly, they took initiatives in bringing the fallen back to the true path. This ‘rise from the fall’ clearly illustrated their vision of creating a new world with authentic knowledge of God. Puritans who settled in Massachusetts Bay Colony followed their own ideology and practices in particular. The group of believers stick to their faith and followed all concerned rituals and ceremonies while neglecting or ignoring outsiders. According to Bradstreet, puritan ideology had an extraordinary or outstanding significance. â€Å"Puritanism was more than a religious belief; it was a way of life† (Parrish Co). Although Puritanism was no more a political entity after the seventeenth century, it continued to influence the social and political environment of the American life. The prominent American values like individualism, egalitarianism, and optimism are the outcome of Puritan influence during the colonial period. The Puritan ideology was acceptable to many

Knowing your Audience Paper and Communication Release Essay Example for Free

Knowing your Audience Paper and Communication Release Essay When a company needs to pass information to another organization or a group of people it is very important that the company knows their audience. If the information is regarding a disaster, it is even more important to make sure the company knows their audience. One example of a company needing to know their audience was the Chilean copper mine in South America. On Thursday, August 5, 2010, A collapse of one of the shafts in the Chilean copper mine left 33 workers trapped approximately 300 meters underground. At once, rescue efforts began but just two days later another collapse in the mine halted the efforts of the rescue crews for many hours (Weik, 2010). In such a disastrous circumstance, the company would need to take great care in how the world found out about the disaster. If not done properly then the companies audience, the world, would view the company is a much worse light then if they had properly released the information. There are two ways in which the company would be releasing information. The first would be to the families of the workers and the second would be to the other employees and then to the press. The representatives chosen by the company to handle these releases will have to take great care in how it is done to keep the reputation of the company intact, while making sure that all information is truthful and accurate. This disaster affected many people. Not only did the collapse affect the 33 miners that were in the mine, it also affected the families of those workers. The families were in agony while they waited to hear if their loved ones would make it out alive. It is the mining companies responsibility to make sure the family member are aware of everything that is happening and what is being done to get their loved ones rescued out of the mines safely. This communication process is more important than anything being told to the other workers or the press. Not knowing your audience in this first step could prove disastrous overall for the company. Once the families have been informed it is important to let the fellow co-workers know what is happening. Many of the men trapped would have friends who also work for the company and they would want to know what is happening. By making sure the other employees know about what is happening, the company can try to keep them from saying too much to news reporters and it will help ease their minds. Once the employees have been notified, make it clear that all information to the press needs to come from the company. When something is said to an audience that was not properly prepared for that audience, it could have disastrous results. Through the press the company will next have to handle the communication on an international level. Because the mine company was global they were on the world stage. The company owned mines in many other parts of the world, not just in South America. In a situation like this one, rumors began to fly without much hesitation and although rumor control was important with the company, it is impossible to stop. Another aspect of communication that was not very publically known was the communication with the investors, owners and stockholders of the company. It is very important to keep this audience informed with what was going on because if information was withheld then it could potentially cause a panic. Once in panic mode, the investors could damage the company more by stopping funds, dumping assets and plunge the company into bankruptcy. Money is very important to investors and when they receive news about their investments, good or bad, it weighs heavily on how they will react. For the good of the company’s future, it was very important that they inform this group personally and not let them hear it from the news organizations covering the story. There are many different ways to deliver communications like the ones previously reviewed. When speaking to the family members of the workers it is best to do so face to face so they feel important about where they stand in this type of situation. Calling with the information on the phone would seem impersonal and would give the families thoughts that they are not as important. An example of this would be when monetary damages were to be paid to the families of the workers; many family members who were not known to the company came forward looking for money (Prengaman, 2010). Whenever a company needs to approach an audience it is vitally important that the company knows who the audience will be and that they tailor their communications to that audience. In the communication should be all the details that can possibly be put in and the company needs to be as truthful as possible. Waiting a long time before a communication is released could also damage the situation further. The best possible way to assure the communication is effective is to deliver it in the best format to the audience (Cheesebro, O’Connor, Rios, 2010).

Strategies for Motivating Employees

Strategies for Motivating Employees How to identify unmotivated employees and help them become motivated: Some strategies for managers. An employee who is well motivated is able to produce better results quicker and is also much more creative. There are many problems that exist in the workplace. Motivation is a subject that everyone will come across and it is common to be placed in a situation where you will need to work with a colleague or subordinate who suffers from a lack of motivation. It is important for an employer to know how to deal and overcome any issues arising from motivational problems so they can make the most of their most important asset (their employees); this paper will look to analyse and overcome these problems. The first thing an employer needs to do is have a clear understanding of what motivation is. Wikipedia defines motivation as â€Å"having the desire and willingness to do something† (Wikipedia, 2007). One book states â€Å"Motivation is a state of readiness or eagerness to change, which may fluctuate from one time or situation to another, This state is one that can be influenced† (Motivation, Rob Long 2005). Taking that into account a prominent American Psychologist, Abraham H Maslow (1908-1970) the inventor of Maslows Motivation Theory, stated that mans behaviour is controlled by â€Å"Internal† and â€Å"External† forces. This report will focus heavily on the Internal and External forces as they are extremely pertinent to understanding differences in motivation problems. Which leads to my personal definition of motivation as having the willingness, eagerness or desire to change or to do something that you need or are required to do by factors and influen ces that are not only External (environment) , but Internal (feelings, emotions) as well. Understanding that motivation also comes down to the individual and how they react and relate to certain situations is very important as well. Some possible signs that an employee is suffering from motivational problems are that their productivity is low, they have a lot of sick days and they look unhappy. At this point a manager may be thinking about why you should bother about motivating employees that are already paid to do the job that is required of them. A manager needs to forget any negative thoughts towards an employee and do what is best for the employee as they are the most important asset any company has. One article states that â€Å"a common mistake when dealing with motivation problems is to quickly jump ahead to solutions without knowing what is causing the problem† (Motivation Management, Green, 2000). If a manager has limited knowledge of the employees problem you are probably less likely to be successful in helping that employee than if you investigate the situation with the employee. If a manager can see that an employee looks unhappy the best thing for a manager to do is talk to him or her. Any relationship counsellor will tell you how important communication is being it in a professional or personal relationship. Motivation Management states that there are three types of motivation problems; lack of confidence, lack of trust and lack of satisfaction (Motivation Management, Green, 2000). After researching I have found it valid and essential to add a fourth motivational problem being lack of hope. I will compare these problems with Maslows Internal and External forces theory. If an employee has a lack of hope (neither influence) they have no will to succeed in or do the job. This could stem from any other motivational problem but is to a point where the employee will never (mangers opinions may vary) be able to be turned around. Whilst this happens only in extreme cases it is something that can be identified, investigated (sit down with the employee and ask why it has come to this) and prevented from happening again. If a manager is experiencing multiple cases of lack of hope, maybe other sources could be looked at such as Human Resources and Recruitment. â€Å"All the motivation in the world wont make people stay, if youve hired the wrong people† says Terry Harris President of Chicago Consulting (Motivating Customer Service Employees, Harps 1993). If an employee has lack of confidence (internal influence) he or she does not have enough trust or belief in his or her abilities. This is very self explanatory in this situation you are better off giving the employee some responsibility which in turn helps them overcome their confidence issues. Be sure to be there to assist as they will probably require your guidance from time to time. If an employee has lack of trust (both internal and external influences) they dont have enough faith in something; generally an employee will have a lack of trust in an employer or manager. Empowering Supervisors by Ern Prentice Gordon Rabey state that an employees performance largely depends on the competence and effectiveness of their immediate supervisor. Most books on motivation or empowerment tend to agree on the fact that if you ha ve a weak/incompetent leader, that your overall motivation will be low. Managers can also have a lack of trust towards their employees. The most common time this would occur would be in a strict and well disciplined working environment. An American Mill company called Nucor introduced a management style which saw an increase of profit and dividends to shareholders exceed almost 400%. They ensured managers abandoned the command and control model (charismatic approach) of leadership and go towards a worker responsibility environment. They also ensured that they shared corporate wealth with their employees. (The Art of motivation, 2006). Using the Nucor example we can determine that employees will trust a manager if the manager takes the first step and shows trust towards the employee first. This creates trust for the employee and helps eliminate any mistrust that might have existed. An example for a manager to create trust could be to (where possible) let the employee set their own wo rking hours or days, and give them flexibility with rules in the workplace, and have them aware of repercussions if they fail to meet any reasonable deadlines they themselves set out. If an employee has lack of satisfaction then they are generally not happy with the external influences revolving around their job role. Psychologist Frederick I Herzberg (1923-2000) introduced the Motivator Hygiene Theory, which states that demotivators (Isolation, poor working conditions continual pressure) need to be reduced and motivators (good pay, controlling own work (empowerment) and varied work) need to be increased. Some ways to increase satisfaction is to have an emphasis on teamwork and helping each other. It is important to ensure that employees feel they are a part of the greater good of the company and that without their input and work deadlines would be missed. Whilst pay and benefits are a good way to increase job satisfaction many surveys and research would indicate it is less importa nt to employees. One study of what motivates 31 000 men ad 13 000 women employed in the Minneapolis Gas Company between 1945-1965 shows that pay was not among the top factors but Security, advancement, type of work and being a part of a company they are proud to work for were. (http://www.accel-team.com/motivation/index.html) Managers should now have a good understanding of how motivation works in the workplace and where to start should an employee have a motivational problem. It is very important however to remember to talk to an employee, as communication is the most important aspect in any working relationship and as a manager you are responsible for taking the first step every time. References in Alphabetical Order: Maslow, A.H (1943) Conflict, frustration and the theory of threat. J.abnorm. (soc.) Psychol, 1943, 38, 81-86. ATHERTON J S (2005) Learning and Teaching:   Motivation    [On-line] UK: Available: http://www.learningandteaching.info/learning/motivation.htm   Accessed: 25 March 2007 HERZBERG F (1966) Work and the Nature of Man Cleveland: World Publishing Company   Leslie Hansen Harps (1993) Motivating Customer Service Employees: The cutomer service Empowering Supervisors by Ern Prentice Gordon Rabey The art of motivation, Business week, New york (May 1st 2006) Iss 3982 pg 56. http://www.accel-team.com/motivation/index.html 2007 â€Å"MOTIVATION 2020† – or – how to constitute and properly motivate a successful and efficient work team in 2020? What factors will influence an employees satisfaction and motivation in 2020? Teodora Paligorova Wikipedia

Most Memorable Scene In Of Mice And Men :: essays research papers

Part One:The scene that was most memorable to me in this play was when Lenny and Curley ¡Ã‚ ¦s wife shared a conversation while the others were away. It started with Lenny moping around about the rabbit he had killed and then Curley ¡Ã‚ ¦s wife joined him. This scene ended in a surprising way, but in my opinion many interesting things were discussed about the concept of life. I was extremely surprised with the ending of this scene because when the conversation began I predicted that it was the start to a close relationship between the two of them. During this conversation they discussed issues such as life and dreams. At first Lenny refused to open-up. "  ¡Ã‚ ¥George says I ain ¡Ã‚ ¦t to have nothing to do with you-talk to you or nothing. ¡Ã‚ ¦ " He was very reluctant to talk to her or share anything with her. She was the complete opposite. Curley ¡Ã‚ ¦s wife was looking for someone to talk to. As the scene continued, Lenny relaxed and was able to talk and listen to her. Curley ¡Ã‚ ¦s wife began by asking Lenny questions. As she continued walls were torn down and she was able to get closer to him. Then she told him about her life. "  ¡Ã‚ ¦I get lonely ¡Ã‚ ¦  ¡K..  ¡Ã‚ ¦You can talk to people, but I can ¡Ã‚ ¦t talk to nobody but Curley. Else he gets mad. How ¡Ã‚ ¦d you like to not talk to anybody? ¡Ã‚ ¦ " It was hard for Curley ¡Ã‚ ¦s wife to get Lenny to talk but eventually he told her about his rabbit and other things about his life. "  ¡Ã‚ ¥We gonna have a little place-an ¡Ã‚ ¦ rabbits. ¡Ã‚ ¦ " In the end Lenny became overly excited and ended up killing Curley ¡Ã‚ ¦s wife. From this, I gathered that Lenny had never been so close to anyone, especially anyone of this opposite sex. This gave him such a great feeling that he did not know how to deal with it. The moment he felt Curley ¡Ã‚ ¦s wife moving away, he acted on his inner feelings and he was frightened. The scene portrayed a good example of the interaction of two complete strangers, it was interesting to see how they shared things and opened up to each other.Part Two:This scene is related to the theme in different ways. I think that it incorporates three main aspects of the theme. It is related to belonging, loneliness and dreams. All three of these are active issues in society today.

The Scapegoating of Homosexuals as Threats to Society Essay -- Gay Les

Politics of Exclusion - The Scapegoating of Homosexuals as Threats to Society It is hard to believe that this bill is anything other than a thinly veiled attempt to score political debating points by scapegoating gay and lesbian Americans.-John F. Kerry The monster lulls reason into a night of unknowing in which sleeping leviathans do not lie.-Timothy K. Beal Introduction The scapegoating of homosexuals as monstrous threats to the order of society allows for their exclusion from institutions such as marriage, legal adoption, and The Boy Scouts of America. To reverse this discrimination, we must learn to make room for the chaotic queer monster, to perceive its presence not as threatening, but rather as inevitable, necessary, and vital to the dynamism of our culture. With this shift, we will have the means to create a politics of inclusion. In spite of the pluralistic and egalitarian principles that lie at the foundation of our nation, we live in a culture with little tolerance for deviation from what is considered to be the â€Å"norm.† We have created, and strive to maintain, an illusion of a uniform, ordered, and righteous American lifestyle. From this narrow conception of America, we gain a sense of solidarity and security. Consequently, those who pose a challenge to this ideal are pushed into the margins of society and excluded; they become second-class citizens. As a result of the threat they pose to this limited model of conventional order, gays and lesbians are chief among the subclass of secondary citizens. Unlike other marginalized minority groups, homosexuals are explicitly denied access to institutions central to American life and character, namely, the legal family unit and The Boy Scouts. For, if... ...26 February 2004 . [36] â€Å"Gay Men Lose Fight on Adoption Ban† New York Times On the Web 29 January 2004, 26 February 2004 . [37] Rebecca Walsh, â€Å"For the Family; Lesbian Couple Challenging Gay Adoption Ban in Utah† The Salt Lake Tribune 7 July 2003, 29 February 2004 . [38] Bruce Alpert, â€Å"Debate Grows Over Ban on Adoption by Gays† Newhouse New Service 1 April 2002, 29 February 2004 . [39] Alpert. [40] Alpert. [41] Alpert. [42] Alpert. [43] Walsh. [44] Walsh. [45] Linda Nicholson and Steven Seidman, ed. Social Postmodernism (Cambridge: Cambridge University Press, 1995) 118. [46] Laura Benkov Reinventing the Family (New York: Crown Publishers, 1994) 145. [47] Beal 196 [48] Kantor 5. [49] Beal 10. [50] Beal 196.

The Persons Responsible for Health and Safety in the Workplace Essay

The Persons Responsible for Health and Safety in the Workplace Identify the persons responsible for health and safety in the workplace. Roles are Responsibilities of Employers. Every employer should ensure, the health, safety and welfare at work of all their employees. Bellow are the areas the employer should protect the employees from, without prejudice: * To provide and maintain areas of work that are, safe and without risks to health; * To ensure, minimal risk when, handling and transporting objects; * To provide the necessary information, instruction, training and supervision to ensure, the health and safety of their employees at work; * And to insure the place of work is maintained in a condition that is safe. Every employer needs to prepare and keep an up-to-date written statement of health and safety at work. They should also make sure all employees note the statement and, any revision of it. Roles are Responsibilities of Employees. Every employee while at work shall: * Take care for the health and safety of them self and of other persons who may be affected by their acts or actions at work; and * Co-operate with their employer or any other person in charge, to see that the requirement to be performed are meet with. Roles and Responsibilities of Management. The management’s main responsibility is to ensure the health and safety of workers and to reduce risks caused by work activities, to employees ...

Nutrition and Obesity Crisis

Why is parental responsibility the basis of each solution? 5. Based on my research, why do I conclude that parental responslblllty Is the best solution for the obesity crlsls? Expanded Research Questions: 1 . What Is obesity and why Is It an Important Issue? (INTRO) a. statistics b. story c. hesis 2. What background Information Is necessary to understand this issue fully? a. brief history of crisis b. brief effects of crisis 3. What solutions have been put forth to help solve the obesity crisis? a. Dietary solutions b. Exercise solutions 4. Why Is parental responslblllty the basis of each solution? 5.Based on my research, why do I conclude that parental responsibility is the best solution for the obesity crisis? These are examples of great questions to ask. America is one of the most obese countries in the world, and the reasons are quite obvious. Just take a look around you. Fast food chains on every block (unhealthy foods re much less expensive than the healthy foods we should be e ating), more and more technology to make our lives easier (and lazier), and high amounts of stress are all factors to weight gain In our country.A recent study In January 2010 shows that obesity rates have reached a constant level and stayed there for the past five years, but still the levels of obesity are still unacceptable. Almost 34 percent of American adults are obese; this number Is more than double the amount of 30 years ago. And the percentage of obese children has nearly tripled in that time, to 17 percent. Are we doing enough to bring these numbers down?

Electronic Media

Effects of electronic media on the students of IIUIIn today's world of science and technology, though our lives are becoming easier but complex at the same time. Electronic media is one of the pillars of our life transformation and development which is making us more aware and updated. More, spending more time on the internet and electronic devices decreases the time for healthy activities such as physical activity, sports, community service and cultural pursuits. It is also creating a communication gap between parents and their children. Further, this has also caused youth the problem that now they are unable to differentiate between fantasy and reality. Media's exposure in the form of mystery and murder movies and stories filled with terror and torture has largely affected their behavior. As a result, they have become violent and are more prone to confrontation with their teachers, getting involved in fights with their peers and facing a drastic decline in school successes. Girls experience more fear from media as compared to boys.DepressionTeenagers who are addicted to the internet develop rapid depression and psychic problems than those who are classified under normal internet users. By using chatting apps and talking to strangers, bold screening of films and dramas, it creates a fantasy world for the girls, thus leaving them far behind from reality. Rather than spending their evenings reading a book or cooking, girls instead spend up to five hours a night on their laptop – obsessively tracking the lives of, old friends and acquaintances and work colleagues. Spending too much time online can expose a ‘dark side'. Those who didn't previously suffer from depression are made to feel ill, fed up and unsafe and those who are on continuous use often feel worse. There appears to be an undeviating interconnection between spending more time online and feeling less happier about life. People who spent excessive time online don't even realise that they are developing symptoms of depression. For people who do find themselves online more frequently, it may be useful to know these signs of depression from the National Institute of Mental Health:Concentration problem and difficulty in decisions makingDecline of energy, rise to stress and fatigueFeelings of hopelessness, worthlessnessFeelings of guilt†¢ Insomnia or excessive sleepRestlessness and irritabilityLoss of interest in physical activitiesAppetite loss or over eatingContinuous pains, headaches, cramps or digestive problemsPersistent sad, or 'empty feelings'Thoughts of suicide or suicide attemptsSleep DisturbancesImmoderate use of internet is related with sleep deprivatio n. Lack of sleep leads to negative consequences such as fatigue and problems in the immune system. Accessing the internet via a mobile when in bed makes it harder for the mind to relax, further, hindering sleep. In addition, the electromagnetic radiation emitting from the mobile, delays melatonin production. Imprudent exposure to blue light emitted from the screens of internet connected devices also disrupts the sleep wake cycle and makes sleep more difficult. When our internal body clock is disrupted, we may develop sleep disorders such as delayed sleep phase disorder which can further aggravate the health effects of sleep deprivation.Risk of Illness of Immune System and Chronic PainThe incessant touching of phone harbours germs on our handset. The greasy, oily residue we may see on our cell phones after a day's use can contain more disease prone germs than those found on a toilet seat. Further, cellphones require constant use of our hands especially when sending texts and emails. Responding to messages at rapid speeds can cause inflammation in our joints. Back pain is also common with increased cell phone use especially if you hold the phone between your neck and shoulder when you multi task. Methodology and Methods Methodology and methodsThis applied study uses qualitative method. The research population composed of 10 BS students of International Islamic University Islamabad. The students were selected through random selection.Profile of localeFor conducting this research, female students of International Islamic University Islamabad were selected to interview. Results and Conclusion ResultsAfter analyzing the answers given by the respondents, our hypothesis is proved that excessive use of electronic media leaves an negative impact on youth Thus, hindering their physical and emotional health and lack of communication.ConclusionIt can be concluded that if the use of electronic media is not controlled, it leaves many negative impact on the lives of youth and can destroy their lives. They are not able to face the real world and their s ocial personality is completely destroyed. They do not remain one personality, they differently express themselves on social media and are completely different in real lives.

Brief History of PepsiCo

PepsiCo is one of the most successful beverage and snack food business in the world. The company consist of: Frito Lay Co., Pepsi-Cola Co., and Tropicana Products. PepsiCo was funded in 1965 by Donald M. Kendall Pepsi-Cola president, and Herman W. Lay, president of Frito-Lay. Caleb Bradham, a New Bern, N.C. pharmacist, created pepsi-Cola in 1890. Frito-Lay, Inc. was formed by the 1961 merger of the Frito Company, founded by Elmer Doolin in 1932, and the H. W. Lay Company, founded by Herman W. Lay, also in 1932. In 1998 PepsiCo acquires Tropicana Products from Seagram Company Ltd. Anthony Rossi founded Tropicana in 1947. Frito-Lay, Inc was funded in 1961, by merging of The Frito Company and H.W. Lay Company. Today, Frito-Lay brands account for 40% of the world, snack chip industry, and 56% of the U.S. industry. Often, Frito-Lay Company products are known by local names (Matutano in Spain, Walkers in the United Kingdom and others.) Caleb Bradham founded pepsi-Cola in 1890. Brand Pepsi and other Pepsi-Cola products account for nearly one-third of total soft drink sales in the United States, a consumer market totalling about $58 billion. Outside the United States, Pepsi-Cola beverages are available in about 160 countries. Today Pepsi-Cola products account for about a quarter of all soft drinks sold internationally. The company has also established operations in the emerging markets of the Czech Republic, Hungary, Poland, Slovakia and Russia, where Pepsi-Cola was the first U.S. consumer product to be marketed. Pepsi-Cola provides advertising, marketing, sales and promotional support to Pepsi-Cola bottlers and food service customers. This includes some of the world's best and most recognized advertising. New advertising and exciting promotions keep Pepsi-Cola brands young. Anthony Rossi founded Tropicana in 1947. The company entered the concentrate orange juice business in 1949, registering Tropicana as a trademark. In 1954 Rossi pioneered a pasteurisation process for orange juice. For the first time, consumers could enjoy the taste of pure not-from-concentrate 100% Florida orange juice in a ready-to-serve package. The company went public in 1957, was purchased by Beatrice Foods Co. in 1978, acquired by Kohlberg Kravis & Roberts in 1986 and sold to The Seagram Company Ltd. in 1988. Seagram purchased the Dole global juice business in 1995. PepsiCo acquired Tropicana, including the Dole juice business, in August 1998. Today, Tropicana is the world's largest marketer and producer of branded juices with products available in 50 countries worldwide. The Pest Analysis identifies the political, economical, social a technological influences on an organization. – The production distribution and use of many of PepsiCo product are subject to various federal laws, such as the Food, Drug and Cosmetic Act, the Occupational Safety and Health Act ad the Americans with Disabilities. – The businesses are also subject to state, local and foreign laws. – The international businesses are subject to the Government stability in the countries where PepsiCo is trying get into (underdeveloped markets). – The federal, state, local and foreign environmental laws and regulations. – The businesses are also subject to de taxation policy in each country they are operating. – They also have to comply with federal, state, local and foreign environmental laws and regulations. – The companies are subject to the harvest of the raw material that they use in their snack foods, soft drink and juice, like corn, oranges, grapefruit, vegetables, potatoes, etc. – Because of they rely on trucks to move and distribute many of their products, fuel is also an important subject, so they are subject to the fuel prize fluctuation, and to possible fuel crisis. – Operating in International Markets involves exposure to volatile movements in foreign exchange rates. The economic impact of foreign exchange rates movements on them is complex because such changes are often linked to variability in real growth, inflation, interest rates, governmental actions and other factors. – PepsiCo is also subject to other economical factors like money supply, energy availability and cost, business cycles, etc. – PepsiCo and moreover Pepsi is subject to the lifestyle changes, because of it bases her advertising campaigns in a concrete kind of people with an special lifestyle, it is for that PepsiCo has to pay a special attention on the lifestyle changes. – Particularly in the United States Pepsi drinkers are very defined, there is a kind of people who drinks Pepsi another kind who drinks Coca-Cola, it is for that they have to pay attention to the social mobility for not losing a possible market. – Taking into account that PepsiCo is trying to introduce itself in underdeveloped markets, they have to be careful with the possible problems with the governments of this countries, and with the problems could rise from PepsiCo act with the people of this countries. – PepsiCo is subject to new techniques of manufacturing, for their three business sectors, snack food, juices and soft drinks. – It has to pay attention to the new distribution techniques. – And they have to fix their attention in the competence developed, to know about the new products. The Porter†s Diamond Analysis tries to explain the Competitive Advantage of Nations. There are four attributes of a nation comprise Porter†s Diamond of national advantage, they are: The basic factor conditions are natural resources, climate, location, the more advanced factor conditions are skilled labour, infrastructure and technology. There are some of these factors that can be obtained by any company (like unskilled labour and raw materials) and, hence, do not generate sustained competitive advantage. Even though, we have to take into account that specialized factors involve a heavy and sustained investment, we have to know that if we are able to achieve them, we could generate a competitive advantage. Some of the factor conditions PepsiCo has to take into account, in each country where they want to introduce are – Interest rate. (Short term, long term). We have to know that the nature of a country demand makes PepsiCo dependent on them. For example if in one country exists a sophisticated demand, these customers pressure firms to be competitive. Is for that, firms that face a sophisticate domestic market are likely to sell superior products because the market demands high quality and a close proximity to such customers enable the firm to better understand the needs of the customers, in the same way it is easier spread their firms in the global market. Some of the demand conditions PepsiCo has to take into account en the countries where they want to introduce are: – And with competitors are established in the country. For any company it is really important the Related and Supporting Industry. Knowing who are the range of suppliers, and the related industries, is necessary for deciding where we have to place our company. In some cases the concentration of related and supporting industries provoke the concentration of the similar industries in the same areas. Some advantages and disadvantages of locating close to your rival may be: Some advantages to locating close to your rivals may be: o Potential technology knowledge spillovers, o An association of a region on the part of consumers with a product and high quality and therefore some market power, or o An association of a region on the part of applicable labour force. Some disadvantages to locating close to your rivals are: o Potential poaching of your employees by rival companies and o Obvious increase in competition possibly decreasing mark-ups. Concerning to the strategy and the structure of the firm, they would be conditioned by the tradition of the country. There are different management styles in each country, and besides they vary depending on the industry. PepsiCo has to study the different styles of management, for acting in the best way in each country, adapting its strategy and its structure as far as possible. As far as possible the rivalry, in general is better the national than the international. In the case of PepsiCo (Pepsi); for them it is more advisable that when they are introducing in a new market, its main rival (Coca-Cola) not be positioned or at least it is not to absolute leader of the market. We do the same analysis for the three different markets of PepsiCo: the soft drink market, the snacks market and the chilled orange juice market. We treated the three markets as a the same industry, with some exceptions as the competence Established brands with a lot of experience in the market that a have a good channel of distribution. The brands deliver the products directly to the supermarket, this means that is necessary a big company structure (lorries, warehouses, producing plants, etc.) to arrive at retailers and supermarkets, all of this requires a big investment of money. Well looks that at first sight, suppliers are not a problem because it†s easy to find potatoes, corn and oil suppliers. The problem that we find here is the possibility of variability of prices in the raw materials caused for example by a bad year of harvesting, or there is another petrol crisis. Also in some countries that have not petrol normally fuel petrol is more expensive and the fuel suppliers have an oligopoly of the market. Considering that buyers are the final consumers, we can say that in this markets the consumers get used at one kind of taste, and they have this products for the importance of the brand, it†s a marketing issue as well. In these three markets is quite difficult to find substitutes. More than substitutes we can talk more of fashion, trends, or costumer†s tastes. Suddenly people stop has orange juice for breakfast and take more milk or coffee in mornings. It†s quite difficult to find a substitute for these products because normally the people get used at one kind of taste of cola for example, then is very difficult to try to adapt the public to a new cola. Well these three markets are really full of rivalry. First there is the Cola market where Coca-Cola owns an incredible 51% market share, followed far away Pepsi with a 21% of market share, is very difficult to penetrate in this market. Then there is the Snack market where Lays have the 40% of market share, the second most important brand is Procter &Gamble (P&G), in this market the shares are more distributed, but still being two majors competitors that have most of the market. An at the last we have the orange Juice market, this maybe is the most open market, there is a lot of competence and there is not a major brand that controls all the market. There are three important brands that have more market share, like Tropicana Coca-Cola Company and Chiquita. Because the company is in a competitive environment is not possible to recover the increasing costs with a higher pricing of the final products. For this reason PepsiCo have special way to purchase the raw materials. They use â€Å"futures contracts† for cover different fluctuation in the raw material market (Primarily oil, corn, fuel, etc.) is like speculate with the market. In Orange juice products, they only use non-concentrate orange juice for creates a very tasty and healthy product completely natural. Pepsi they just create the liquid that is sold to the bottlers, these bottlers then they can the liquid and then is sold to the costumers. PepsiCo owns at same time shares from the four bottlers companies. In fact in the past PepsiCo owned Pepsi Bottling Group, and had as a franchise Pepcom industries INC companies. PepsiCo use the system â€Å"direct store distribution†. This implies that PepsiCo products are delivered to the retailer and put it directly to the shelves, this provide a great business control to PepsiCo, and reduce work to the retailers and that fact give more advantage over most competitors. This is a very powerful tool that PepsiCo use. It would be developed in another chapter. We can consider that the service that makes PepsiCo value is the â€Å"direct store distribution† explained before. Here PepsiCo uses economies of scale. Also the raw materials are bought in future contract to prevent higher costs in the future because the high prices of the raw materials. More than Technology development we can talk of costumer preferences. Is very important to know what the costumers prefers and wants, then is necessary to study the costumers† behaviour. For example Tropicana Twister shelf-stable juice products had a very important volume growth because the PepsiCo relaunched the brand in 1.75 plastic bottles instead of smaller glass bottles. This provides to the costumers more value and convenience. Benefits At PepsiCo's Worldwide Headquarters  · Bonus opportunities at many levels  · Eligibility for stock options for almost all positions The PepsiCo stock option plan is called SharePower. Here are some of the details:  · Once eligible, you receive PepsiCo stock options normally each year based on at least 10% of your prior year's earnings.  · Share Power stock options let you purchase shares of PepsiCo stock in the future at a set price.  · You make money if the stock price goes up and you stay with the Company.  · The longer you work for the Company, the more stock options you get. Share Power is one way for PepsiCo employees to share in the success that they create. A Pension Plan fully paid for by the Company.  · A 401(k) Plan which allows you to save up to 15% of your pay on a pre-tax basis and invest in any publicly traded stock or bond or in any of over 200 mutual funds.  · A stock purchase program, allowing you to purchase PepsiCo stock through payroll deductions, with no fees or commissions. In addition, PepsiCo's portfolio of benefits includes such valuable programs as:  · Matching Charitable Contributions Corporate Officers (Roger A. Enrico) a) Frito-Lays; this product is a Cash Cow for PepsiCo; it generates more cash than it needs to maintain its share market. Frito-Lays is the leader of its market, and it has its principal competitor very far in the market share. PepsiCo should maintain this product, in the same way, and invest its profits in other company products. b) Tropicana; it is a question mark for PepsiCo, it is, due to, it is a new acquisition, and although it is a product leader in its market, PepsiCo has to invest in Tropicana for achieving a bigger market share, and for trying to increase the international market share. c) Pepsi; it is very difficult place to Pepsi, in one of the squares, because in spite of it generates more cash than it needs to maintain its share market, it is not the leader of its market, and we can neither considerate it as a star product, because of the same reason, them it probably could be place, in the middle of the matrix. PepsiCo had reduce the total net sales in 2,000 millions $ during the 1999, this was due to PepsiCo sold the bottling company. But at same time the total sales from the three Business (Snacks, Soft Drinks, Orange Juice) had increase in 4,000 millions $. This means that the company his growing in the markets. Because the selling of the bottling Company the total cost and expenses reduced in 2,000 millions of $. Because the reduced costs and the growth of the net sales in the Snacks, soft drinks, and Orange juice, the company had at the end of the 1999 more profit. (Source: 1999 Annual report of PepsiCo) Resuming PepsiCo had in 1999 a total net income of 2,050 millions $ more or less the same as at 1997 (2,142 millions of $), but with the difference that in 1999 they stop earning money with the bottling company. This means now the company generates more profit. (Source: 1999 Annual report of PepsiCo) Is necessary to emphasise as well that PepsiCo reduced a lot one of the big loans that he had due to PepsiCo didn†t has the necessity of borrowing money. The loan had an amount of 4,53 millions $ and was reduced to 1,55 millions $ in 1999. (Source: 1999 Annual report of PepsiCo) PepsiCo's earnings per share jumped 17% in the third quarter ended September 2; to $.40 from a pro forma $.34 in the prior year, the fourth consecutive double-digit gain. Revenues grew 7% to $4.9 billion, reflecting strong volume growth in worldwide snacks and juices. Operating profit grew 12% to $826 million as every division generated double-digit growth. Roger Enrico, chairman, said: â€Å"Four consecutive quarters of double-digit EPS growth confirm that PepsiCo today is strong and getting stronger. We are fulfilling our goal of delivering healthy earnings gains generated by volume growth across our portfolio†. This means the company is going well but is not offering more dividends to the shareholders, after some bad years now the company is having n important growing. And this will be reflected in the dividends during the next years. PepsiCo nowadays it is a very strong Company with no financial problems, and with three important brands. Where Frito-Lays is a very Strong brand, World leader in sells in the world snack chip industry, with a 40% of the market share. (Source 1999 PepsiCo Annual report) In the last 3 years the company had increase his sales (without bottling operations) in a 33% since 1997. (Source 1999 PepsiCo Annual report) Pepsi maybe is one of the weakness of PepsiCo, due that is really far away from the leader Coca-Cola in the international market. Pepsi-Cola is the second largest soft drink Company with a 21% of volume, far from the terrific 51% of volume of Coca-Cola. The net sales of PepsiCo had increase in the last 3 years, this is important but is necessary to say that is due the increase in sales only in USA, PepsiCo didn†t growth so much in the international market, what is happening then that only growing in USA. New markets are beginning to open in the world (China, mainly in Asia). The opportunity to enter in the markets where the competence is not established yet. For example in China, China is the country with more population in the world, enter in the Chinese market and establish there before the competence arrive can give to PepsiCo a great opportunity to success in the future. The problem that in these new markets the products of PepsiCo will not have a good welcome by the Asian consumers. The flavours of the products are not really adequate for these countries. Roger Enrico will leave the direction of PepsiCo in 2 years, this can create a little situation of panic inside the Company. The increase the prices of the raw materials or the fuel can cause an increase of the costs, and in the business environment that PepsiCo live is not possible to increase the product price because is a very competitive environment. Until now PepsiCo brand image was very linked to Pepsi image, which has label of second best brand. But in the last four years, that has changed, they have tried to lost the label of ‘loser†, linking its image to the rest of firms company, that have a strong brand image in their markets. They have achieve that through advertising campaigns where appeared together with other PepsiCo Brands. During the last decade Pepsi had a war with Coca-Cola, in which Pepsi always lost. In the last stage (since the arrival of Enrico) PepsiCo decides move away from that war, for focusing in its own problems. Another step in the new strategy was the acquisition of the leader companies in related markets, for achieving a new image of powerful and consolidated corporation. In other way PepsiCo is giving a corporation image, which is committed with subjects like racial and sex discrimination, and environmental problems. All that through the special programs focused on each area. In the last four year PepsiCo has suffered radical changes in its internal structure and in its market strategies. All these changes were propitiated by the arrival in the direction of R. Enrico, who implemented a radical change in PepsiCo†s mentality. He made very important decisions like to come off the restaurants (Pizza Hut & KFC) and the bottlers, due to they were a heavy weight for the company. Although they were come off them, they follow linked to PepsiCo through strategic alliances, it is to say, that the restaurants still sell PepsiCo products and the bottlers follow bottling Pepsi. Moreover PepsiCo has a minority percent of share of these companies. Other important decisions that Enrico made were the strategic acquisitions of leader companies in related markets, like Tropicana and Mountain Drew. These acquired companies have given to PepsiCo as much profits as stronger company brand image of New PepsiCo. After analysing PepsiCo we have noticed that in spite of the company has increased its net product sales, that is not a real increase because the sales have increased due to the new acquisitions, and not because of the increase of the products, which already existed in the company. For this reason we recommended that, they should consolidate its old product and try to increase they sales. Another section, where we would like to make a recommendation, it is into the international section of PepsiCo, we think that they are too focused in the U.S. (although it is true that it is the market where they have biggest volume of sales), but they should try to consolidate in the international markets, and as well to try to penetrate in undeveloped markets, where its competitors are not established yet (i.e. Chinese market).

Prostitution: Sexual Intercourse and Strong Religion Conviction

Prostitution is the business or practice of going for sexual relations in a promiscuous way, it includes transaction in money or other valuable things. A woman who engages in sexual intercourse for money or a man who sells one’s abilities, talent or name for an worthy purpose are included in prostitute. People who work for prostitute is a kind of sex worker and it is one of the section in the sex industry. Different countries have different legal status in prostitution.It can be permissible and unregulated, it also can be enforce or unenforced crime to a regulated profession. Reflecting differing opinions on exploitation and victimhood, gender roles, gender equality, inequality, ethics and morality and freedom of choice. According to the Prostitution law and Prostitution by country, here is the statistics of legalization worldwide. We can see that prostitution in most of the countries is illegal. It can be considered a form of exploitation, such as in Norway and Sweden it is i llegal buying the sexual services, but not include to sell it.So in Norway and Sweden if people bought the sexual services it will be commit a crime, however the prostitute will not be commit as a crime. On another hand, in Germany and Netherlands it is a legitimate occupation, prostitution is regulated as a profession, everyone selling the sexual services on the street will not be commit as a crime. In some of the countries with strong religion conviction for example Muslim countries, prostitution is a crime, the prostitutes who serve sexual services will face severe penalties even death penalty.

Play and pedagogy Essay Example | Topics and Well Written Essays - 3000 words

Play and pedagogy - Essay Example Research has indicated that through play, they are able to develop mentally, physically and emotionally. In terms of social development, children are able to develop their language skills and interaction with others. Children who appear shy are said to become more confident when they are allowed to play. This is owing to the fact that through playing, they are able to open up and interact with the rest of the pupils. Intelligence in children has also been attributed to the same social phenomena. It assists children to develop mentally and reason when they are faced with different challenges. For instance, some games played by children require that major decision-making. In the process, such children are able to develop mentally and deal with different challenges in life. Play has also been imperative when a teacher want to know the talents of such children. One can tell whether a child has leadership skills through this. This is by observing how the children behave when they are inte racting with the environment through play. For understanding important play and pedagogy, the following observation was done in a kindergarten setting. I visited a certain kindergarten with a view to observe how play and pedagogy assist in child development. After receiving permission from the administration, I was allowed to walk into the classroom as well as the field of play to make observation and note down. The following are some of the observations that I was able to make Day 1 Class setting The setting of the classroom in itself indicates that children are supposed to learn through physical illustrations. On the walls, there were different charts, which had different kinds of drawings, some of which had been made by the children. The charts had alphabets, and drawings that represented every word. For instance, in a letter ‘C’ there was a large cat that was drawn to make it easy for the children to understand. The class had large tables with chairs where the child ren were supposed to sit. However, there was a large space in the classroom, which had been left for a purpose. At one corner of the classroom, there was a television set which is use sometimes by the teachers to pass important information to the children. Windows are higher to ensure that children are not distracted. The design of the classroom indicates that safety measures have been taken to protect the children against any form of harm. The pupils In this particular study, I sampled out two pupils that I would use in making observations. They were Jane and James. The pupils observed were between 3-4 years of age. They were jovial as they went on with their activities in school. One of the most striking features is that the pupils came from different sociocultural backgrounds. The class had full representation of different cultures. On the other hand, the class was designed in a way that it would allow children with special needs to be included. The class had two children who wer e physically challenged. They were however able to appreciate learning just like any other normal children. The teacher would ensure that such children got special attention to facilitate learning. Teaching procedures Immediately the children enter the classroom, they are required to get into a circle. Jane and James and the rest of the chilren hold hands as they begin singing songs that

The Argument for Managed Care Research Paper Example | Topics and Well Written Essays - 3000 words

The Argument for Managed Care - Research Paper Example Long-term managed care often involves the care of chronically ill individuals. As the term implies, the chronically ill often spend a significant amount of time in long-term care facilities or under constant supervision and care in the community setting. Such long-term care also implies various health needs including medicines, health personnel, and rehabilitation, and similar needs. This health needs all add up to significant financial costs for health insurance and for health authorities, and most especially for families. In the current climate of economic hardships, the health sector has not been spared from the financial crisis. In fact, in the past few years, budget cuts have been made for health allocations. Health rationing and rationalization practices have been considered in order to establish effective ways of health financing. With the significant costs of long-term care, health authorities review the possibility of reducing long-term health costs. The implications of this decision impact on the quality and on the availability of health services for those who are under long-term care. These patients would likely impact them negatively, and yet, the financial burden of long-term care is a significant issue which is weighing heavily on the health care industry as a whole. In applying health care rationalization processes, budget cuts to long-term care in relation to other health services would seem more rational. Based on these assumptions, this study shall then consider the financial burden of long term managed care and the implications of health rationalization on the delivery of adequate long-term managed care. Tentatively, this study answers the query posed by expressing that long-term managed care has a significant financial burden on the health care system and that based on health rationalization, long-term managed care would have to suffer financial cuts. Discussion of Findings The Department of Health and Human Services (DHHS) (2008) discuss th at long-term care is the blanket term for various services which are meant to meet the medical and social needs of a patient. Patients under long term care mostly include elderly patients and the patients with permanent disabilities or those who are terminally ill. These care facilities include assisted living facilities; these are facilities meant to cater to those who need assistance with their daily activities, but are otherwise able to live on their own (DHHS, 2009). The Continuing care communities are small communities which include various housing apartments, small houses, and nursing homes. These communities cater to the needs of those who are still active and healthy. Home care includes care which is offered by private agencies delivering care in the patient’s homes. Hospice care is also considered long-term care. This type of care is usually offered to those who are terminally ill, helping make the patient and his family as comfortable as possible during the last day s of his life. Long-term care involves numerous activities and services. For nursing homes, the care includes room and board, meals, assistance in activities of daily living, housekeeping, 24-hour supervision, skilled nursing

History Of Chanel Research Paper Example | Topics and Well Written Essays - 1250 words

History Of Chanel - Research Paper Example The paper presents the products that became global icons. We could also say that the fame of the two Chanel products in the discussion was inspired by Coco Chanel's passion to reveal to the world what she loved most. These must have built the foundation for her success in the fashion industry. Channel remains to be one of the most popular industries, especially for women fashion. The company's logo alone is what women are dying to have and to be. Chanel is so popular with the fashionable young women because it arrives at every product category of the simple design of products it has. Chanel Camellia has gained so much popularity that has even been involved in beauty crà ¨me. Camellia is in Chanel skin care these days. The Hydra Beauty line is made up of Camellia Alba PFA as it stimulates optimal moisture within skin cells. Seemingly, camellia has grown so extensive not only in fashion wear but also in cosmetics. Most importantly, the company has most of the products that almost all women dream owning. These include fine handbags, fashionable dresses, and pairs of earring. Most Chanel products are also designed with so much care and creativity to an extent that it appears so responsible to what people wear. With all these, it is quite obvious that the Chanel brand will stay relevant for years to come while offering a wide range of fashion for men, women, and children. This is, therefore, a company that should be placed at the place of 'master distributors'.

The History of Socially Desirable Female Body Types Essay

The History of Socially Desirable Female Body Types - Essay Example Personally, my fixation is for those round ones. They not only resemble the full luminescent moon but overdrive the imagination with pictures of the full frame all its glory. Poets swooned. Cleopatra is reputed to have had the most attractive face - one that launched a thousand ships of war! The desire to be thin is widespread among women. Many starve themselves almost to death in the quest for the thin, graceful frame. However, I am of the view that majority of my fellow males will agree that there is something divine about the layers of flesh and soft skin and their contour that make the female extraordinarily fabulous. (Ximena A Ramirez). To me, the peach and cream skin or the golden color is the most arresting. Not to say that the colored or black fare any worse. Given the right proportion and features, they could be equally magnetizing. Thanks to the herbals, the cosmetics, the Fair and Lovely creams and lotions, they all look scintillating in the light. The female figure has been the object of famous artists, sculptors and architects. The female bust may consist of flesh, blood, muscles and glands. But the rounded shape, the graceful ebb and flow of her movements, create their own impact and envy. Since ancient times, the form of women have been embellished and preserved through art and dances. (Kapila Vatsyayan). Year after year, prized beauties vie for beauty crowns that are there for the best combination of beauty and brains. The present day wonder, Jennifer Lopez's anatomical assets are insured in cool millions! (Stephen Wilson). Conclusion Movie makers and advertisers rake in millions by depicting female silhouettes in countless poses, outfits, angles, coverings, hiding something here and there, and arousing emotions and imaginations. The males may be stronger and more muscular. But in aesthetics and grace, the female body wins the prize, hands down! Sources: Kapila Vatsyayan, A Holistic Eye On Cultural Interface and Synergy, Across the Himalayan Gap, http://ignca.nic.in/ks_41014.htm. Natural Complexion & Body Bars, Alpine Naturals, http://www.alpinenaturals.com/complexionbars.html. Stephen Wilson, Excerpts from Information Arts: Intersections of Art, Science, and Technology, San Francisco State University, http://userwww.sfsu.edu/swilson/papers/wilson.body.infoarts.html. Ximena A Ramirez, Thin is In, An Analysis of Media Endorsed Ideals of Physical Attractiveness and Their Affects on College-Aged Women, A Senior Honor's Thesis, Department of Communication, Boston College, May 2007, http://www.bc.edu/schools/cas/communication/meta-elements/pdf/thesis07.ramirez.pdf. Pictures: Complexion, Warm & Fuzzy, http://www.istockphoto.com/imageindex/432/0/432062. Figures, Rock Painting of Female Figures, http://www.srilanka.fr/imagebank/sigiriya/pages/Rock%20Painting%20of%20Female%20Figures.htm. The first crush, Demi Moore, IMDB, The Internet Movie Database, http://www.imdb.com/media/rm4085684224/nm0000193.

IB Biology Food Energy Content Experiment Essay

IB Biology Food Energy Content Experiment - Essay Example 263). The nutritive value of food is derived from the ability of a food to supply energy to the organism (McDonald et al. 263). To calculate the quantity of chemical energy present in food, it is necessary to convert it into heat energy and calculate the amount of heat it produces (McDonald et al. 264). This conversion is conducted by oxidizing the food by burning it; the amount of heat that is created from the complete oxidation of the unit weight of food is identified as the gross energy (McDonald et al. 264). The central determinant of the gross energy content of a food is its degree of oxidation as conveyed in the ratio of carbon plus hydrogen to oxygen (McDonald et al. 264). Carbohydrates contain approximately the same gross energy content of 17.5 MJ/kg DM while triglyceride fats contain lower amounts of oxygen and have a higher energy content of approximately 39 MJ/kg DM (McDonald et al. 264). Proteins have a higher level of gross energy values than carbohydrates due to the fact that they contain the oxidizeable element nitrogen (McDonald et al. 264). The present study was conducted in order to determine the energy content of four different samples of food that includes a cracker, a Mars chocolate bar, bread, and a 'Flips' chip. The researcher hypothesized that the mass of food will have no effect upon its energy content. In addition to this, it is hypothesized that the food with the highest energy content is the 'Flips' chip followed by the bread, cracker, and Mars chocolate sample. The researcher determined the energy content of the food by calculating the amount of Joules per mass in grams of each sample. Method: The researcher chose four different food samples to test for energy content. The quantities of food included a 2-gram sample of cracker, a 5.6-gram sample of Mars chocolate, a 10.4-gram sample of bread, and a 0.8-gram sample of a 'Flips' chip. There were three variables in this experiment. The first variable was the variety of food type, the second variable was the temperature of the water, and the third variable was the difference of mass of each sample of food. All other factors of the experiment were be consistent including the distance of the bunson burner from the test tube, the volume of water in each test, and the environment in which the experiment was conducted. The researcher used a beaker to measure 25cm^3 of water into each test tube. Five tests of each food were conducted in order to determine a mean value of each sample. The mass of each food sample was determined as well as the temperature of the water in each test tube before heating. Each food sample was attached to a pin and burned with a bunson burner. When the food sample burned, it was placed under the test tube until the flame burned out. During this time, the water in the test tube was stirred in order to evenly distribute heat transfer from the flame. After the flame burned out, the Celsius temperature of the water in the test tube was measured. The mass in grams of the food sample was then measured. The following formula was used in order to calculate the amount of energy each food sample contained in Joules: 25g * temperature rise of water (C) * 4.2 (J/g/C)/ mass of food (g)= Energy (J/g) This process was repeated for each food sample Results: Food Mass (g) Volume of water (cm3) Temperature after heating (oC) Temperature before heating (oC) Rise in water Temperature (oC) Energy content of food (J/g) Cracker 2 25 34 20 14 735 Mars

Response Essay Example | Topics and Well Written Essays - 750 words - 8

Response - Essay Example This is an editorial which appeared in Scientific American which is the oldest continuously published magazine in the United States. The editorial mainly discussed about the agricultural firms in America and its effect on health. According to the editorial, Agriculture has helped in the evolution of the Human population. The focus of the editorial however are the problems related with the crops being grown in America. These crops are infected with some kind of disease and they are being duplicated genetically which is further enhancing the spread of the diseas. This results in the crops being wiped out. As a result Plants and animals are not the only one being effected but evidence has been seen which shows that this approach to agriculture is directly leading to the spreading of various human diseases. The authors of this article are lecturers at the center for Population Studies at the London School of Hygiene and Tropical Medicine. They have researched on various reproductive and sexual health issues in the regions of South East Asia. Out of them Aisse Diarra is an independent Consultant who has extensive experience with Women Health and Women Rights issues in Mali. The interesting thing about this article is the reversal pattern of their writing. They discuss the global issue of trafficking of women and children and after having discussed them they say that their view is erroneous and the information provided by them is mis-leading. The author of this article, Joe Becker is an M.A. in political science and has shown interest in the field of rights of childs. She has been actively speaking out in government and media forums on the case of Child soldiers and the abuse of Child Laborers in Sri Lanka, Nepal, Burma and Uganda. This article is also about Child Soldiers and it focuses on three Characters, Charles Taylor, Kony and Lubanga who are the

Fetal Homicide in Florida Research Paper Example | Topics and Well Written Essays - 250 words

Fetal Homicide in Florida - Research Paper Example In accordance with the issues discussed in the paper the law defines the death of a viable fetus as the death of unborn child and any fetus killed by a violent act against the pregnant woman is termed as manslaughter. Each person has the right to life and so is the fetus or the unborn child. The fetal homicide laws recognize all stages of the fetus as being victims of abortion and any abortion is termed as fetal homicide. The fetus is recognized as a developing human being from conception to birth. The killing of any unborn child has also been categorized as manslaughter in the fetal homicide laws just the same as the killing of the mother. Three standards are used in determining whether a fetus is a person. Born-alive standard is when the fetus is born alive, the viability standard is used when a fetus is capable of having a meaningful life outside the womb and the conceptions standard is that life begins at conception and that any conceived fetus qualifies to be a person. Under com mon law, a child is only considered as a person once it is delivered alive. However, life begins at conception and should any fetus should be considered a person. Death is the failure of the fetus to be born alive. The conception standard should be used in the modern statutes as this will prevent any abortion or homicide on unborn of the unborn child. Any unborn child should be left to grow in the mothers womb until it matures not unless there any medical conditions.

Instructor Baby Massage Lesson Essay Example for Free

Instructor Baby Massage Lesson Essay Welcome to your first baby massage session, my name is ., and I will be with you during the next five weeks teaching you this amazing technique which help both of you, baby and mum or dad to improve in the ways that I will to explain to you in a few minutes. But first of all I would like to tell you that don’t worry if the baby cries, don’t feel uncomfortable, get up if you need, hug and cuddle her, feel free to be dedicated to the baby as if you were in your home. For all of us today and the next few weeks that we will share time together, the most important will be the baby and her comfort. Now it is your turn and I would like you introduce yourself and your babies please. Thank you so much†¦.. Benefits of baby massage: Interaction: bonding and secure attachment, demonstrating love†¦ Stimulation: the internal circulatory, digestive, hormonal, immune, lymphatic, nervous, respiratory and vestibular systems are both stimulated and aided. Relief: Gas and colic, constipation and elimination, gastrointestinal cramps, growing pains, muscular tension, Teething discomfort, Excess mucus and nasal congestion, sensitivity to touch, Physical and psychological tension. Relaxation: Improve sleep patterns, Regulation of behavioural states, being calm, Reduce stress, Increased levels of relaxing, less hypersensitivity, Less hyperactivity. But we as parents will also get benefits such as improving our ability to read our baby’s cues, bonding, confidence and on the physical side it helps to reduce blood pressure, stress, improves overall health†¦. The ideal place it is a warm room 24 is the ideal temperature, in a dim light or if we have natural light it would be perfect. You can use non-scented oils such as mineral oils or vegetables oils, but if your baby has sensitive skin then it is better to use Vegetable oils that usually contain high proportions of oleic acid such as the olive oil or the high oleic sunflower seed oil. And always Mineral oils may have a use-by date, whereas vegetable oils may have a best-before date. So please check this. The best time is the quiet alert state and we can identify it in Newborns when they make small, infrequent movements, if any at all. The eyes remain open wide in watchful awareness. Quiet alert babies are relaxed, calm, and happy. Babies in this state are ready to learn and socialize with everyone around them. Stare contently at your face, follow your voice, and work hard to interact and play with you. Infant cues: So that the baby recognise that it is time for massage we should begin all our massage sessions with a visual cues: Add a bit of oil massage in our hands and rub them in front of her eyes and if the baby’s response is positive then we will undress the baby and begin if he is not happy with being naked he can be massaged partially or fully clothed. Positioning of the baby. Tips for parents: * Use a comfortable surface, towel and massage oil. * Remove any rings or bracelets you wear * Ensure that nails are sooth and hands clean * Tie your long hair * Be careful with very loose clothes you wear * Relax before starting with some breathings * Respect the V zone. Don’t massage this area * Interact with your baby while the massage ALWAYS START AND FINISH YOUR MASSAGE SESSION WITH THE COVER OF LOVE. Stroke from the top of the head down baby’s sides to the feet. Today’s session is about Face and Head, the massage in this part of the body stimulates and can help cold symptoms and it is very relaxing. But this section usually likes least to babies and please here we will use minimal oil as the face is quite oily already. Strokes names: 1. Hilltop Thumb at the top of the nose and stroke upwards and out to the sides in an arch, start tracing the eyebrow line and go higher the other two strokes. Repeat 3 times 2. Sleep sweep place your forefinger in the centre of the forehead at the hairline and gently sweep over the forehead to the end of the nose. Repeat 3 times. 3. Say cheese Place pads of your thumbs just above the top lip in the centre, sweep our thumbs outward and upwards in the shape of a smile, repeat this just under the mouth. Repeat 3 times. Rhyme: Smiling is infectious/ you can catch it like the flu/ when someone smiled at me today/ I started smiling too. 4. Cheek Sweep: Place the thumb pads together at the top of the nose in between the eyebrows. Sweep thumbs down the sides of the nose and out over the cheeks to the ears following the line of cheekbones. Repeat 3 times. 5. Love Heart: Place your pads of your fingers at the front of the ear, in one sweep stroke both hands over and behind ears then down the jaw to meet at the chin, creating the shape of a heart. Repeat 3 times. Rhyme: Oh my darling, oh my darling/ oh my darling valentine/ you are perfect and I love you/ and I ‘m glad that you are mine. 6. Spider Slider: Place hands cupping baby’s shoulders, walk fingers up shoulders towards the head and continue underneath up to the top of the back of the neck. Stroke both hands down from behind neck to shoulders in one fluid motion. Repeat the stroke in the opposite direction sweeping from shoulders to behind neck and finish walking fingers from underneath neck down towards shoulders.